Company Profile
Building green functional materials from non-metallic mineral processing
Fenghong started from refined bentonite and has expanded into high-performance material systems including lithium hectorite, boehmite, hydrotalcite, and polyamide wax for coatings, adhesives, new energy, personal care, and related applications.
Founded in 1982 and headquartered in Anji, Zhejiang, Fenghong is the leading name in China’s refined bentonite industry. Today, we have grown into a global provider of diversified, green functional material solutions.
Our portfolio covers lithium hectorite, boehmite, hydrotalcite, polyamide wax, and more—serving advanced fields such as new energy, high-end coatings, biomedicine, electronics, and environmental technology. With strong R&D and innovation, Fenghong is shaping the future of functional additives and system solutions.
Enterprise Capabilities
Enterprise capabilities for long-term cooperation
When customers select a material supplier, they look beyond a single product. Manufacturing stability, R&D capability, quality systems, brand continuity, and service response all matter.
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Scaled Manufacturing Base
Three production bases support continuity from sample evaluation to scaled delivery.
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R&D and Application Support
Technical service capability continues to grow around material performance, formulation optimization, and testing validation.
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Quality and Credentials
Industry experience, certifications, awards, and customer cooperation strengthen stable delivery.
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Multi-Brand Collaboration
Fenghong, Huate, Jingyi, and related brands cover differentiated market needs and application scenarios.
Mission & Vision
Mission & Vision
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01
Vision
Green and healthy life provider based on bentonite
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02
Mission
To achieve fruitful careers and rainbow-like lives while practicing industrial patriotism.
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03
Corporate Spirit
Ideal, Passion, Sensitivity, Action
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04
Core Philosophy
"Zheng": The foundation of corporate culture construction is authenticity. "Qi": The core of corporate culture construction is innovation. "Wu": The highest realm of corporate culture construction is non-action
Awards & Certificates
Awards & Certificates
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High-Tech Enterprise
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Manufacturing Single Champion Demonstration Enterprise
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Little Giant Enterprise
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Postdoctoral Research Station
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Best Organic Bentonite Domestic Supplier
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Patriotic Military Support Model Unit
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Advanced Enterprise Party Organization
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Model Trade Union Work Unit
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Chairperson Unit
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Excellent Supplier
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Huzhou '365' Excellent Innovation Team
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Economic Survey Designated Enterprise
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Top 10 Coating Raw Material Suppliers in Guangdong
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Top 10 Technology Innovation Enterprise
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Huzhou Harmonious Labor Relations Enterprise
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Zhejiang Famous Trademark
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Zhejiang High-Tech Enterprise
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Provincial High-Tech Enterprise R&D Center
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Huzhou Key Backbone Enterprise
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Level 3 Safety Production Standardization Enterprise
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Transformation and Innovation Award
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Grade A Enterprise Safety Production Integrity Level
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High-Tech Enterprise
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Contract Credit Integrity Unit
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Top 10 Coating Raw Material Suppliers in Guangdong
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Zhejiang Famous Trademark
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Huzhou Harmonious Labor Relations Enterprise
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Enterprise Employee Culture Construction Model Unit
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Government Quality Award
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Zhejiang Well-Known Trade Name
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State Science and Technology Progress Second Class Award
Our History
Our History
From resource integration and factory construction to multi-brand collaboration, Fenghong's development has been shaped by material foundations, manufacturing capability, and customer applications.
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1996
Company Established
Zhejiang Fenghong Clay Chemical Co., Ltd. was established.
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2002
Company Restructuring
The company was restructured from a state-owned collective enterprise into a private enterprise.
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2008
Joint-Stock Company Established
After shareholding reform, Zhejiang Fenghong New Material Co., Ltd. was newly established.
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2012
Merger and Restructuring
Zhejiang Huate New Material Co., Ltd. joined forces through merger and restructuring to form the new Fenghong, making the company China's leading and the world's third-ranked professional bentonite business service provider.
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2023
IPO Process Started
The company was listed by the Ministry of Industry and Information Technology among the first specialized and sophisticated "Little Giant" enterprises and manufacturing single champion demonstration enterprises, and formally started its IPO process.
Global Development
Global Presence
Fenghong continues to develop domestic and international markets, providing stable products and application support through technology investment, scaled production, and service networks.
Since 1982, Zhejiang Fenghong has been committed to becoming a leading enterprise and global company in the bentonite production field, focusing on deep processing of non-metallic minerals and coordinating domestic and international markets. Through cooperation with domestic research institutions and introduction of international talent, we continuously enhance our technological innovation capabilities. The company owns three production bases, implements a multi-brand strategy, and deploys in global markets. We have established long-term cooperative relationships with numerous globally renowned enterprises and achieved phased results. In the future, we will provide customers with higher quality products and services through technological investment, scaled production, and market service capabilities.
- Anji HQ, Zhejiang
- Jianping Base, Liaoning
- Shanghai
- Hangzhou
Customers and Partners
Brand Portfolio
Company Brands
As a leader in China's organic bentonite industry, Fenghong and Huate brands have each deeply cultivated the market since the 1980s, accumulating rich technological and customer resources. In 2011, both shareholders, based on the strategic vision of complementary advantages and collaborative development, decided to merge operations. Building on the historical foundation of their respective brands, the company adopted a 'multi-brand parallel' strategic model, creating a four-brand pattern of 'Fenghong', 'Huate', 'Jingyi', and 'Clay' to meet the needs of different customer groups and application scenarios.
The four brands are both independent and complementary in market positioning and product line layout. Core production bases including Fenghong Tangpu Factory, Huate Gaoyu Factory, and Jingyi Northern Factory jointly support the continuous supply of the four brands, with an annual production capacity of 50,000 tons of organic bentonite and 5,000 tons of lithium hectorite. The company will continue to uphold the development strategy of 'multi-brand, differentiation, and high quality', leading the development direction of China's organic clay market with stable production capacity, flexible supply models, and diverse brand matrix.
